How do you see poetry? Do you still read any of them? Poetry may seem to be a dated form of communication, but it’s still a effective tool to convey an emotional message. Indeed it is evolving with the world but not left behind. We see a new wave of communication that are using poetry in a original…
Tag: advertising
The Digital Natives
Generation Z, the group that born after 2000, is yet to be explored thoroughly in research as the major attention still goes to the Millennials. However there is one thing we are sure about, their native ability to handle digital devices. Born after the wide spread of internet, they are used to the connectedness of…
NO WIFI Zone by KitKat
As we are busy connecting with the world, there is not much chance to have a real break. Therefore, instead of Free Wifi, KitKat introduced Wifi-Free Zone in Amsterdam to help people take a break. Wifi jammers were set up to block signals within a five meters radius. Busy workers can stop by the wifi-free…
Single-Minded: the future family
As a Japanese TV drama addict, I am recently following one program called Kekkon Shinai (Wonderful Single Life). It is about single people in 30’s and 40’s, and their reasons of not getting married. In fact, compared to 10 years ago, the percentage of unmarried women in Japan have increased by 6.7% and 8.5% for…
Unplugged: Diesel Pre-Internet Experience
When did sharing become annoying, and liking just a pointless online gesture? Go unplugged. Diesel tells you to survive without internet to promote its 1993 YUK shoes. By going back to the heritage, it’s also going back to 1993. The Pre-Internet Experience Campaign include a pledge of not using social media for 3 days in…
Be Stupid: the explosion of meaningless memes
Still remember planking, the once globally fascinated meme? Even celebrities like Katy Perry picked up that meaningless gesture when the planking fad is still on last year. But that was last year. Now the latest meme is milking. When you milk yourself, it means pouring a bottle of milk on your fully-clothed body in the…
Want a Hug?
Free Hugs Campaign has been started in 2004 as a random act of kindness. Since then, free huggers are spreading all over the world. Apparently there is a great need for hugging. This year we see some designers use it as answer to human isolation and to enrich the social communication. London College of Fashion…
