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Tag: advertising

Words Never Die: the New Poetry Scene

How do you see poetry? Do you still read any of them? Poetry may seem to be a dated form of … More

advertising, digital world, fashion, mr porter, poetry, prada, tumblr, words

The Digital Natives

Generation Z, the group that born after 2000, is yet to be explored thoroughly in research as the major attention … More

advertising, brand strategy, digital behaviour, digital native, generation Z

NO WIFI Zone by KitKat

As we are busy connecting with the world, there is not much chance to have a real break. Therefore, instead … More

advertising, unplugged

Single-Minded: the future family

As a Japanese TV drama addict, I am recently following one program called Kekkon Shinai (Wonderful Single Life). It is … More

advertising, book, brand strategy, TV

Unplugged: Diesel Pre-Internet Experience

When did sharing become annoying, and liking just a pointless online gesture? Go unplugged. Diesel tells you to survive without … More

advertising, brand strategy, fashion brand, unplugged

Be Stupid: the explosion of meaningless memes

Still remember planking, the once globally fascinated meme? Even celebrities like Katy Perry picked up that meaningless gesture when the … More

advertising, business strategy, FOMO, meme

Want a Hug?

Free Hugs Campaign has been started in 2004 as a random act of kindness. Since then, free huggers are spreading … More

advertising, fashion, graduate show, product design
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