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Tag: brand strategy

The Digital Natives

Generation Z, the group that born after 2000, is yet to be explored thoroughly in research as the major attention … More

advertising, brand strategy, digital behaviour, digital native, generation Z

FW2013 Ready to Wear Runway Trends Report Part 2

In the previous runway trend report partI, I’ve mentioned a lot about a place for green as a key colour. … More

autumn winter, brand strategy, Chanel, christopher kane, Colour, dolce&gabbana, ethical fashion, fall2013, fashion, fashion brand, FW13, giorgio armani, gucci, lanvin, Louis Vuitton, maison martin magiela, marc jacobs, marni, michael kors, nina ricci, Peter pilotto, report, runway, trend, Versace, Womenswear

Single-Minded: the future family

As a Japanese TV drama addict, I am recently following one program called Kekkon Shinai (Wonderful Single Life). It is … More

advertising, book, brand strategy, TV

Unplugged: Diesel Pre-Internet Experience

When did sharing become annoying, and liking just a pointless online gesture? Go unplugged. Diesel tells you to survive without … More

advertising, brand strategy, fashion brand, unplugged
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