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Tag: brand strategy

The Digital Natives

Generation Z, the group that born after 2000, is yet to be explored thoroughly in research as the major attention … More

advertising, brand strategy, digital behaviour, digital native, generation Z

Single-Minded: the future family

As a Japanese TV drama addict, I am recently following one program called Kekkon Shinai (Wonderful Single Life). It is … More

advertising, book, brand strategy, TV

Unplugged: Diesel Pre-Internet Experience

When did sharing become annoying, and liking just a pointless online gesture? Go unplugged. Diesel tells you to survive without … More

advertising, brand strategy, fashion brand, unplugged
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