The Digital Natives

Generation Z, the group that born after 2000, is yet to be explored thoroughly in research as the major attention still goes to the Millennials. However there is one thing we are sure about, their native ability to handle digital devices. Born after the wide spread of internet, they are used to the connectedness of…

FW2013 Ready to Wear Runway Trends Report Part 2

In the previous runway trend report partI, I’ve mentioned a lot about a place for green as a key colour. However, green doesn’t particularly come with military trend like everybody thinks. Military trend in this season comes in blue camouflage. Not surprisingly, when there is less green around your environment , the next colour from…

Single-Minded: the future family

As a Japanese TV drama addict, I am recently following one program called Kekkon Shinai (Wonderful Single Life). It is about single people in 30’s and 40’s, and their reasons of not getting married. In fact, compared to 10 years ago, the percentage of unmarried women in Japan have increased by 6.7% and 8.5% for…

Unplugged: Diesel Pre-Internet Experience

When did sharing become annoying, and liking just a pointless online gesture? Go unplugged. Diesel tells you to survive without internet to promote its 1993 YUK shoes. By going back to the heritage, it’s also going back to 1993. The Pre-Internet Experience Campaign include a pledge of not using social media for 3 days in…