FALL 2014 Menswear runway trends

Welcome to Fall 2014 menswear report! Have you ever noticed that we are now entering the 15th year of the 21st century by the end of Fall/Winter 2014/15. Eventhough there are many questions about the future of fashion. What direction will fashion lead us to? Or ¬†What is the next great designer of this era?…

FW2013 Ready to Wear Runway Trends Report Part 2

In the previous runway trend report partI, I’ve mentioned a lot about a place for green as a key colour. However, green doesn’t particularly come with military trend like everybody thinks. Military trend in this season comes in blue camouflage. Not surprisingly, when there is less green around your environment , the next colour from…

Fashion Goes Young

Fashion brands have a new interest in naivety when promoting their new collection. In last season Philip Lim launched a comics book Kill The Night for its fall collection. As his collection was heavily ¬†influenced by fictions like Sin City and V for Vendetta, comics book becomes a natural channel to amplify the heroine message….

Unplugged: Diesel Pre-Internet Experience

When did sharing become annoying, and liking just a pointless online gesture? Go unplugged. Diesel tells you to survive without internet to promote its 1993 YUK shoes. By going back to the heritage, it’s also going back to 1993. The Pre-Internet Experience Campaign include a pledge of not using social media for 3 days in…

Shop with conscience

2012 seems to be a good start for ethical fashion. We are not talking about suspicious eco-friendly collection of big retail chain. That kind of eco-fashion is more like a gimmick than true friend of our Mother Earth. Today I want to introduce two newly launched fashion brands that care about the world and try…