As we are busy connecting with the world, there is not much chance to have a real break. Therefore, instead of Free Wifi, KitKat introduced Wifi-Free Zone in Amsterdam to help people take a break. Wifi jammers were set up to block signals within a five meters radius. Busy workers can stop by the wifi-free zone and escapes emails, tags, likes, and endless updates from the mobile device. They can then ‘enjoy a good old newspaper or a hardcover book…even a real conversation’ and of course KitKat chocolate during the real break.