Be Stupid: the explosion of meaningless memes

Still remember planking, the once globally fascinated meme? Even celebrities like Katy Perry picked up that meaningless gesture when the planking fad is still on last year. But that was last year. Now the latest meme is milking. When you milk yourself, it means pouring a bottle of milk on your fully-clothed body in the…

Easy Shopping: The Rise of Shoppable Contents

In order to make consumers purchase, commerce and content go hand in hand. Magazines add e-commerce features to their contents to ease purchase while online retailers are adding editorial to enrich purchase experience. The cross-pollination of the both leads to the rise of shoppable contents. Esquire partners with Netpage for the December issue to create…