Easy Shopping: The Rise of Shoppable Contents

In order to make consumers purchase, commerce and content go hand in hand. Magazines add e-commerce features to their contents to ease purchase while online retailers are adding editorial to enrich purchase experience. The cross-pollination of the both leads to the rise of shoppable contents. Esquire partners with Netpage for the December issue to create…

Future Catwalk: A interactive video by Barnaby Roper

The fashion catwalk experience has been transforming since brands start to stream the show online. The once exclusive activity welcomes much larger audience in the digital world. The view of fashion becomes more multi-dimensional. For example Showstudio displays twitters and instagram along with photographer-taken pictures and editor comments. Director Barnaby Roper’s recent short film for…

More on Empowerment: I am a Princess

Hope you have seen the previous empowerment video of Nike and Levi’s in our previous post. Recently the magical kingdom Disney released a similar inspirational video titled I am a Princess.What does it mean to be a Princess? In this video, Disney reimagines the age-old fairytale princess stereotype. To be Princess is to brave, generous, compassionate,…

Simple Beauty: Creations from everyday objects

Are you too busy to look around and appreciate the simplest thing in life? Will you find the most ordinary objects inspiring? Subodh Gupta, one of the best contemporary Indian artists, is known for creating installations out of everyday objects. The chosen items are usually symbols of everyday Indian life, such as steel tiffin boxes used by…