In one of the previous articles, we talked about artist who created modern fossils of “actual archaic technology that was once cutting-edge”. This is certainly a topic that worths exploration. In Creative Week New York 2013, Audio Tour Hack created a multimedia exhibition named Mad World to twist memorable ads into archaeology discovery. They imagine that in 50,000 years later, these ads are the only digital relics that tells our “ancient human civilization”. However the archaeologists of the future haven’t realized that they are just ads. On this weird (but possible) premises, history is greatly misinterpreted.